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Gabriella Vukelic

Journalist
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About
About Me

About Me

Aside from being an avocado toast, tea enthusiast and being obsessed with my malt-zhu named Lola, I’ve always been a writer. I grew up writing in a journal every night before bed and still do, this very day. The day I decided I wanted to be a journalist came very early in my life and I continue to stand by my decision on telling the world about the truth behind the lines. Most things intrigue me and when I hear a story, I need to know more – a typical journalist was born to be nosy, and I take pride in it every single day.

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 I could go on forever on my love for journalism but I’ll start with some personal background first. I was born and raised on Long Island and am a first generation American. My mother immigrated to America when she was 10 years old from Sicily – and yes, she still has a very heavy accent. My father, on the other hand, came to America when he was three years old from Serbia (former Yugoslavia) and moved back and forth from the states and Belgrade over the years. As you could probably already imagine, I have a huge family and just to put that into perspective – 14 cousins on my dad’s side and 10 on my mom’s. But I wouldn’t trade my life in for anything better. I take so much pride in my background -- it has shaped me into the person I am today. 

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 No one thought I’d go away for college, but I did. In fact, I went across the country, and I don’t regret any moment of it. I’m a University of Arizona School of Journalism alum and happen to be the first student from the UA to have been part of the American Society of Magazine Editor’s (ASME) program, which is a huge honor.

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Now, I'm the Social Media Producer and Moderator at Newsday on Long Island. I work closely with people in the newsroom and take all of Newsday.com's daily content to recreate it in a visual way for Facebook, Twitter and Instagram. I also create original content that has been multi-platformed.

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This is an inside look of all my stories and multimedia pieces written and published. This is ME.

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Fun Facts: I love writing features, documenting my life, cooking (especially baking), hiking, traveling the world, dancing, playing tennis, and most of all, spending time with my family and Lola.

Work Experience

Work Experience

Social Media Producer & Moderator

at Newsday

2018 - Present

Helps manage Facebook, Twitter, Instagram and overall social media strategy for Newsday.com.

• Independently writes posts that go out live to nearly 1 million followers on FB, Twitter and Instagram ensuring that the posts reflect the voice and mission of Newsday


• Brainstorms, drafts and implements strategies to guide social media efforts


• Covers events live across social platforms


• Leads social media coverage for assigned sections, such as entertainment, lifestyle, news, trending topics, sports,    opinion and food


• Plans social-first editorial strategies, as well as custom content for visual platforms like FB videos and Instagram


• Brainstorms ideas and carries out creative social media videos, on such topics as food, Long Island activities, etc. This includes live videos, which are done independently and with no editing


• Conducts interviews on camera and serve as a hosting personality


• Edits and cuts Newsday videos for our various social media platforms


• Steers tips on breaking news/community news to the appropriate online and print editors


• Runs breaking news events across social media, including live tweeting and FB Live


• Analyzes metrics and drafts reports that will be sent to departments throughout the newsroom


• Innovates new content strategies to broaden the brand’s reach


• Trains reporters and editors across the newsroom in social media best practices


• Stays up to date on the latest social media announcements and emerging technologies


• Builds and maintains relationships with other websites, and serve as a conduit for ideas


• Runs FB parenting group for Newsday - LI Parents: It Takes an Island


• Works on long term social media driven projects including influencers/community. Projects done: Day in the Life LI, Perfect Fall Day LI, Dancing Dreams, Myths and Legends: Plum Island


• Pitches stories with a social first method: Dancing Dreams was a multi-platformed piece. Written for online, 2- page spread in the paper, video for FB and Instagram, Instagram story, video for site

 

• Produces short documentaries for social-first stories.

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Education

Education

University of Arizona

2017

I graduated with a Bachelor's in Journalism and two minors in Communications and Information Science and eSociety.

Contact Me

Contact Me

gabriella.vukelic@newsday.com

Tel: 631- 662 - 8893

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© Gabriella Vukelic 2019

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